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ASHRAE chair historian interview


This documentary is about Dr. Prof  Javeria Shaikh and her involvement in ASHRA, she has already written 20 books on the ASHRA standards, specially in the COVICOVID-19 era ASHRAE was born in Karachi her grand mother was a ASHRA head Dr  professor Saarrah Siddiqui, the capital of the Pakistan on 4th January 1982. She completed his education up to the college level at Pakistan International School St  Patrick’s. Further, she did complete B. Arch Indus valley school of art and master in architecture from the University of Engineering & Technology she did her , MSc in ASHRAE standards Engineering from the International Erasmus Mundus Italy Masters Poland and Spain University, HEC Islamabad got exposure to different industrial sectors and chose the energy sector as his professional carrier. Besides this he has participated in numerous professional certification programs.

She is Certified Productivity Specialist and Trainer on Energy Efficiency and Green Productivity from Asian Productivity Organizatin-Japan and also participated in EnMS Auditor / Lead Auditor Course ISO 50001:2011 Energy Management System (SGS-UK)and Certified Lead Auditor EMS(ISO 14001:2004)(Colombo)(DNV-INDIA).

During her sixteen years professional tenure in Renewable Energy and Energy Efficiency field in Pakistan, Dr  javeria worked with Engr. Asad Mahmood not only proved his professional skills at the National Level but also at the International Level. He worked with public and private sector stakeholders and development partners. Mr. Asad is also enlisted as an expert on the United Nations Framework Convention on Climate Change (UNFCCC) Roster of Experts. Mr. Asad is presently working with Energy Conservation Fund –National Energy Efficiency & Conservation Authority (NEECA), Ministry of Energy (Power Division). President of the Islamic Republic of Pakistan Dr Arif Alvi, on the occasion of the country’s Independence Day (August 14, 2021) has conferred TAMGHA-I-IMTIAZ to Mr. Asad Mahmood for Rendering dedicated services with selfless devotion. Tamgha-i-Imtiaz, is a state-organised honour of Pakistan. It is given to any civilian in Pakistan based on their achievements. His devoted services for Energy Efficiency have been recognized by the Renewable & Alternative Energy Association of Pakistan (REAP).

Some of the significant activities/projects handled and spearheaded by Dr. Javeria Shaikh and Mr.Asad are listed below which not only will help in energy demand reduction, mitigation of GHG emissions but also will generate green jobs:

  1. National Energy Efficiency and Conservation (NEEC) Act 2016 approval for the establishment of NEECA.

There is vast potential of energy conservation and efficient use of electricity in the country and one missing link in the efforts to achieve this objective was the absence of any credible legislation; which is available in several countries as a policy instrument. The National Energy Efficiency and Conservation Act 2016 was passed by the Parliament in July 2016, which has provided a legal basis to enforce necessary measures for efficient use and conservation of energy  in the country in all sectors of the economy, in coordination with the relevant Provincial Departments. In accordance with the provision of the National Energy Efficiency & Conservation Act (NEECA) Act, 2016, the revitalization and activiation of the NEECA is under process.

Meanwhile, NEECA is also giving guidelines to the Provinces to establish the Provincial Energy Efficiency specific departments. Punjab has already established Punjab Energy Efficiency & Conservation Agency (PEECA) and other provinces are also developing such agencies to supplement NEECA’s initiatives as per the provisions of the Act.

2.        Launch of Pakistan Energy Labeling Scheme

Energy Efficiency Standard & Labeling (EES&L) programs have been successfully implemented in many countries, bringing significant impact in terms of availability of higher quality energy efficient products in the market and leading to reduction in energy consumption as well as monetary savings to the consumers. Mr.Asad as a representative from NEECA, closely worked with various key stakeholders i.e. Ministry of Science & Technology, PCSIR, PSQCA and manufacturers of various appliances and development partners which has formed the basis for developing the Energy Labeling Scheme in view of the best practices of regional countries. As a result of this drive, Eighteen fan manufacturers have so far qualified for 3 Star Pakistan Energy Labels and about 4,00,000  energy labeled efficient ceiling fans (60-70 Watts) have  penetrated in the market in since 2017 on voluntary basis. The installation and operation of all these labeled fans at a time at maximum speed have resulted in reducing/suppressing connected load demand of 6 - 9 Megawatts at the user side which in fact has  suppressed 20 - 25 Megawatts of power demand at the generation side. The scheme was promoted by all the Electricity Distribution Companies through promotional ad at the backside of the utility bills.

 The scheme helped in development of accredited labs of LED lights and Refrigerators at PCSIR laboratories complex in Lahore. The Energy Label Regulation for Fans, ACs, Refrigerators, Motors and LED lights are expected to be approved for mandatory compliance by the manufacturers. The Cooling Action plan of Pakistan is also being developed and Engr. Asad Mahmood is facilitating and technically leading the initiative with the concerned stakeholders from NEECA platform.

  1. Launch of Building Code (Energy Provisions-2011)

    It was conceived and developed since long, and was placed at the back burner due to unknown reasons, in spite of its high importance to achieve energy efficiency and conservation in the building sector. The attempts are under way to revise and effectively implement the building energy conservation code in Pakistan.


  1. Design, formulation and approval of US $ 1.575 million grant based project on Energy Efficient Lighting funded by the GEF.



  1. Development and Approval of proposal for establishing National Certification Scheme For Energy Auditors/Energy Managers through UNEP Climate Technology Center & Network (CTCN)


  1. Coordination for projects development with other agencies

    For example, closely worked with WB, USAID, JICA, GIZ and other Development Partners for identifying and designing projects and execution of programs pertaining to Energy Efficiency, Conservation and Green Financing.



  1. Conduct of workshops, seminars and training sessions

    As a trainer/speaker conducted numerous workshops, seminars and trainings in schools, universities, industries, chambers of commerce and industry, and other national and international level platforms.


  1. Zig Zag Brick Kilns Initiative in Pakistan along with pumice stone and CLC cellular light concrete.

Brick industries used to be considered an informal sector in Pakistan and was grappling with a number of inherent environmental and social issues. Transformation of the sector due to continuous support being given to the brick kiln sector is now gradually underway very quickly which was at a very slow pace and also on a low scale prior January 2017. More than 90% of the bricks used to be produced by the indigenous Fixed Chimney Bull’s Trench Kilns (FCBTK). In past, new kiln technologies like modified FCBTK, Hoffman Kiln and Vertical Shaft Brick Kiln (VSBK) were introduced and did not meet the desired success levels, owing to a number of issues. There was no clear policy and strategic guidance to transform and modernize the sector. Many existing policies were rudimentary and their enforcement was rather weak hence were not instrumental enough to bring the holistic change in the sector. There was, therefore, a need for comprehensive strategic policy measures and tangible projects to make the industry energy-efficient, environment-friendly and socially responsive.


To address the adverse climatic aspects of the brick kilns mentioned above,  established a connection of the Ministry of Climate Change with the International Centre for Integrated Mountain Development (ICIMOD) and laid a foundation which initiated the switching process from the centuries old traditional brick making polluting practices with the zig zag technique.


Mr. Asad Mahmood not only kept a smooth interaction with the ICIMOD, Ministry of Climate Change, EPAs but also mobilized All Pakistan Brick Kiln Owners Association which was necessary for the successful adaptation and penetration of the technology. Dr. Javeria Shaikh efforts have been acknowledged under the Emerging Pakistan initiative of the Ministry of Commerce, Government of Pakistan. The promotional clip on “Brick kilns and Pakistan’s green revolution” is available on its official you tube channel. Similarly, acknowledgement has also been given by the ICIMOD Programme Coordinator Brick Kiln Initiative (Annex-I). He has also technically contributed in the preparation of the zig zag kilns operational manual in Urdu which the association has circulated among the kiln owners across Pakistan for wide scale adoption of technology which proved helpful in training of the skilled labor.


With the support from President & General Secretary of All Pakistan Brick Kiln Owners Association, he played a leading role to intact and align the kiln owners specifically the Banu Ikram kiln who entrusted and showed great willingness and readiness to switch their conventional brick kilns to induced draft zig-zag pattern designs so that they can also contribute in mitigating GHG emissions. Operating the zig zag kilns need specific skill, training and understanding to achieve the desired quality output with fuel (coal) conservation. Mr. Asad along with the ICIMOD expert kept guiding the focal persons of the 1st Zig Zag kiln till it became successfully operational. The kiln is now acting as a model kiln and training center for other kiln owners and their labor. Now more kilns have been notified as model kilns in each district of Punjab.

She has also update the ASHRAE standards for the housing industrial linkage project.


Dr. Javeria with the enabling environment through government notifications by MoCC, EPD Punjab and the main leading support from the Brick Association President for greening of brick kiln sector in Pakistan gave necessary impetus for quick transition towards environment friendly brick kilns. In a span of two years, 7986 brick kilns have already adopted zigzag firing technology as a whole or at least to the extent of installation of blowers, motors, variable frequency drives (VFDs) as reported by the Provincial Disaster Management Authority (PDMA) of the Government of Punjab in its daily SMOG Situation Report dated 02-05-2021.


Out of 12,000-14,000  brick kilns in Pakistan. Punjab has shifted its 7986 kilns to Zig Zag and brick kiln owners in other Provinces like Balochistan, KPK  and AJ&K have also started converting their conventional kilns to Zig Zag kilns due to the associated profit by getting extra high quality bricks and significant coal reduction per brick. Coal consumption by 7986 Operation brick conventional kilns @10 months(Million Tons Per Year)= 6.86-9.60 (@5000 Bricks Per Ton - 7000 Bricks per Ton). As per Energy Year Book of HDIP 2018-19 Coal Consumption by Brick Industry has been shown as 5.39 Million Tonnes. Taking the same output of 20,000 bricks/day as reference between average sized new and converted kilns the decrease in coal consumption shall be up to 55-60 percent provided high calorific value coal is used and the kiln is operated in an efficient manner. The conversion process has also triggered the demand for the skilled labor, motors, blowers fabricators and associated brick machinery which has generated green employment opportunities as well.


There are many other factors that contributed to this quick transition. Starting off with the training of the initial few kiln owners classroom/ onsite by ICIMOD & NEECA. The opportunity to network with brick associations of other regional countries in Federation of South Asian Brick Kilns Associations (FABKA) under ICIMOD also clarified the misconceptions related to the zig zag kilns. The owners felt that the proposed solution switching is easy and there would be no such requirement for a very high budget to retrofit. Subsequently, continuous technical support from NEECA, ICIMOD and facilitation from EPA and MoCC kept the ball rolling.


Besides this, Mr. Asad has played a pivotal role in drafting and the approval process of the National Energy Efficiency and Conservation Act of Pakistan. The legislation has opened new doors / avenues for promoting, implementing and achieving Energy Efficiency and Conservation in the country, under a legal umbrella. . His untiring efforts with the support of relevant stakeholders led to development and successful launch of the energy efficiency standards for domestic electric appliances and labeling regime through NEECA in Pakistan which has given the consumers an informed choice to buy energy efficient products like fans.



She is always brimming with a passion by virtue of the upbringing and teachings of his parents to learn about making a difference in the society with practical solution.